at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.
The value of creating something.
Nonprofits and advocacy organizations are still struggling with how to open their work to their constituents and supporters, and will continue to as long as professional staff are paid for creating and implementing campaigns, rather than engaging communities.
We have three degrees of influence. How will we use it?
This article talks about the implications that this might bring to sell more products or jump start creativity and innovation within a corporate setting. To me it brings up advocacy and personal implications. Think about how many people you know. And then how many people they know. And when you total the number of people that you can influence through these three degrees, the average person is likely to have influence over tens of thousands of people. So what do we want tens of thousands of people to do? It really makes the words of Gandhi ring true: We must be the change we want to see in the world. The notion of three degrees of personal influence really made me think about mundane things like my facebook status updates totally differently.
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