at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.
The research is in: offline & online organizing is completely different.
On the Web, the best way to solve a problem is to engage an extensive network; the person who provides information, advice, or answers is often someone you know only vaguely — a weak link.
In the face-to-face world, though..., groups are more productive when the team members know each other well, sharing extremely strong links. That's because face-to-face teamwork requires intimacy, he says, and "when you're among friends you can really capitalize on preexisting protocols" — nods, grunts, in-jokes — for talking and listening.
Using a method for tracking interactions within a group (based on with whom and when individuals have conversations), these researchers can do incredibly useful things like: predict with incredible accuracy when conversations will take place (very useful in cause-related word of mouth campaigns), locate and resolve inefficiencies in a working environment (usually by introducing people that don't know each other or resolving personal conflicts between key connectors), or model how to create or manage groups to maximize their productivity (creative groups apparently work best when allowed to "fan out to gather information, then regroup").
The research shows us that we cannot create online and real-world networks in the same ways, nor tap the same types of leaders. If we want healthy online AND offline networks and groups that are ready to solve problems, we need to think differently about how we organize them, and specifically who we should invest special support in in their role as "super-connectors" within the group.
Obama Quotes on Music + Culture
You've gotten enormous support from the music community. Why do you think they've responsed so strongly to your campaign?
Musicians and creative folks, generally, may be inclined toward the idea of change, or at least open to it--to not just settle for what is, but what might be...
Overall, what do you think of pop culture today? It is harmful or a healthy influence?
I'm not somebody who thinks that popular culture should carry the whole freight; it both shapes and reflects what's happening in the country as a whole. What I have seen is a shift in attitutdes of young people wanting to be more engaged and more involved, and you're going to start seeing that increasingly reflected in music as well...
January 2005 February 2005 March 2005 April 2005 June 2005 August 2005 September 2005 October 2005 November 2005 June 2006 July 2006 August 2006 September 2006 October 2006 January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008
Subscribe to Posts [Atom]