at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.
Small is the New Big
Our work with musicians is just a part of this. We're working with a colleague who is also featured in this article, Eli Lee from New Mexico, on an experiment to invite young New Mexicans to the table—literally and figuratively--and provide them the space, tools and support to use their talents and extensive social networks to inspire and engage others around the themes of opportunity, sustainability and the future of the state. Collectively, these activities can jumpstart the cultural conditions necessary for significant political change to happen.
I sometimes talk about this work that we are creating the cultural conditions for change...that like a wildfire, where a lighting strike or errant cigarette will set afire only if the conditions are dry enough and there is enough material to burn, change only happens when conditions are right. We're working to make those conditions right...In New Mexico, in the music communities across the country and beyond.
Bottom Out, not Bottom Up
It is peer-to-peer, and spreads horizontally first, rather than vertically. Of course, it has vertical effects as well--just look at how presidential campaigns have begun to incorporate web 2.0 tactics.
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