plus Culture Blog

at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.

6.03.2008

 

Social Media + Social Change

Just read this article, How to Use Social Media for Social Change, that a friend sent us. It outlines how users are leveraging social networks and tools to get the word out about a variety of causes and issues. From raising funds with Twitter to using the Cause application on Facebook - we are seeing how people continue to connect the causes they care about to their identities and everyday routines. These tools allow users to go beyond the message T-shirt, the Live Strong bracelet and even that ol' dependable Free Tibet bumper sticker and find a way to wear the causes they care most about on their virtual sleeve. The "experts" continue to debate how effective these tactics are in achieving meaningful social change but having witnessed the nail biting results of Facebook's Giving Challenge and the incredible protest photos and news that made it out of restricted Tibet and Burma it's hard not to get excited about the power these tools lend the average user.

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