at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.
6.12.2008
Community + Culture Quotes
Communities are sticky in ways that mass media never was, it requires a very different approach to what we create, how we create it and how we market it.
Yochai Benkler, Wealth of Networks
Far more than was true for today’s older generation, most Millenials desire—many even require—a direct interaction with their culture.
From Millenials and Pop Culture: Strategies for a New Generation of Consumer
Culture is concerned with the development of coherent viewpoints which bring a cumulative effect to otherwise isolated experiences of a group, making them feel special yet allowing others to have a parallel experience.
Kim H. Veltman, “Computers and the Importance of Culture,” International Institute of Communications Conference, Sydney, September 1997
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