Culture Blog

at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.

5.10.2008

Bottom Out, not Bottom Up

I gave a speech last month to a group of funders in which I talked about how cultural strategies for engaging people in causes and civic life is not bottom-up as we often like to say in the nonprofit sector, but rather bottom-out.

It is peer-to-peer, and spreads horizontally first, rather than vertically. Of course, it has vertical effects as well--just look at how presidential campaigns have begun to incorporate web 2.0 tactics.

posted by erin  # 3:00 PM

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