plus Culture Blog

at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.

11.06.2007

 

Web 2.0 is a misnomer.

The name web 2.0 gives the impression that its strategies are entirely web-based. In reality, web 2.0 is a collaborative communications + community-building strategy that is enhanced by online technologies but exists beyond it. In fact, they work best when they reach us in both our online and real world lives. Nonprofits tend to choose one over the other due, but they cannot afford to much longer.

We're living in a post-Bowling Alone world, which means that community is being formed. It's just that it doesn't look like it used to look.

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