plus Culture Blog

at be+cause, we think a lot about culture as a powerful vehicle and arena for change. It is also something we like to create--from producing the Tibetan Freedom Concerts to starting a clothing line to assisting other culture makers in their efforts to create positive social change. Being part of a lab (our parent company is C3 Lab), we like to innovate and experiment. This blog is where you can see it happen.

9.30.2005

 

Jesus Sells

This article is a must-read for cultural organizing, as it describes how the Christian Culture Industry has used cultural organizing and cultural products to not only create $3 Billion in annual revenue, but more importantly to convey identity, community and meaning to its customers. This is what the Culture Project hopes to learn more about, in order to give these tools to other causes.

posted by erin  # 3:01 PM 0 Comments  

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