The World Food Program is reaching out to 9-13 year old boys by creating a new online game called Food Force. The game's plot is that a ficticious island in the Indian Ocean needs aid. Your mission, should you accept it, is to convey food through war-torn areas, helicopter over refugee encampments to estimate population and need, and employ other humanitarian operations. If that's not enough to sustain these young men's interest, it even includes a Lara Croft-looking character.

Games For Change brings together non-profits and their partners to explore the use of digital games to advance organizational mission and societal change. If companies are starting to do product placement in games, we're glad to hear that nonprofits will be able to inject their messages too.