About be+cause strategies

Erin Potts
Founding Partner

Erin's work in her early twenties to create the Tibetan Freedom Concerts with the Beastie Boys brought international awareness, mobilized hundreds of popular musicians, raised over $5 million, and turned tens of thousands of young people into activists for Tibet. A decade later, Erin continues to work with musicians and other cultural leaders, and serves clients as a campaigns, marketing and development strategist. She is an expert in cultural communications and strategies, and has a passion for engaging new audiences and innovating nonprofit activities.

Deyden Tethong
Founding Partner

Since 1996 Deyden has focused on connecting the dots between youth activism, popular culture, politics, and social issues and expanding them to include the essential elements of youth culture: art, fashion, music, media and technology. Working in the fields of education, communications and event production, she has created and produced strategic multi-media campaigns, events, web and print materials, and internationally broadcasted Public Service Announcements that have reached and engaged hundreds of thousands of young people. For six years Deyden was the Education Director for the Milarepa Fund and The Tibetan Freedom Concerts. Today, with her business partner/ co-conspirator Erin, Deyden continues to develop and strategize new ways to reach and engage audiences, turning traditional notions of engagement in social issues on its head.